Designing the future,
together.

We Help Founders & Leaders Create Rapid Sustainable Growth While Dramatically Increasing Your Business REVENUE + PROFIT.

YOU’RE DETERMINED TO MEET YOUR MISSION. WE CAN HELP

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Friends, a collaborative design company.

Partnering With Extraordinary
Changemakers.

Fascinating designs & engaging websites

WHAT WE DO

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These are

OUR PEOPLE

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LAURA
CASSELMAN

CEO/JVZoo
Founder IW Systems Inc.
Inc. 5000 Fastest Growing Companies

Awards
Stevie Award Winner

Accomplishments
International Speaker
Published in Forbes, startups.com, PerformanceIN and Noobpreneur.com

LAURA
CASSELMAN

Laura Casselman is not only the CEO of tech giant JVZoo, one of the world’s premier and fastest growing affiliate networks and marketplaces, she is also a published writer, sought-after international speaker and a global leader in workplace gender equality. Winning both a Stevie Award and an American Business Award, she also holds two separate listings on the Inc. 5000 of America’s fastest growing companies.

Ms. Casselman holds seventeen years of experience in increasing sales and revenue, improving customer service, and working to control expenses in competitive markets. With a diverse resume, working in tech, legal & fitness & health at executive levels.

She is never afraid of asking the tough questions and demanding answers. Her no-nonsense, direct attitude was honed during the first 7 years of her career, where she spent her time solely going into businesses to identify and fire all the deadweight or lazy staff.

To this date, Ms. Casselman has not worked with a single business where she could not slash the cost while still increasing revenue… often doubling or even tripling their bottom line.

Together we are the perfect team and with the help of the other group members and yourself…

We are going to pour our heart and soul into taking your business to the next level and beyond.

Now you might be asking yourself why we’d want to do that? I understand and appreciate that a healthy dose of skepticism is a good thing.

But in this case the answer is quite simple…

We love doing what we do which is helping businesses like yours… and we’re very good at it!

SIMON
HARRIES

Simon Harries
Marketer & Optimization
Agency Owner
Inc. 5000 Fastest Growing Companies

Accomplishments
3X Revenue increased
companies for Dropbox, tawk.to, Social Media Mansions, and many others

SIMON
HARRIES

Simon Harries is the behind-the-scenes wizard who is quietly and methodically creating astonishing results for his clients. Many of them are starting out in their garage with nothing but a dream – only to find themselves owning a multi-million dollar business, largely thanks to Simon’s support and guidance. A natural people pleaser and master networker, Simon is skilled at assembling dream teams, creating opportunities where other people only see failure and at getting the best out of everyone. He also has an almost supernatural eye for detail and perfection which leads to increased conversions and perfecting the user journey to focus on Increasing LTV of the customer and decreasing the CPA, coupled with a work ethic that usually leaves the competition watching the dust, wondering what happened.

Together we are the perfect team and with the help of the other group members and yourself…

We are going to pour our heart and soul into taking your business to the next level and beyond.

Now you might be asking yourself why we’d want to do that? I understand and appreciate that a healthy dose of skepticism is a good thing.

But in this case the answer is quite simple…

We love doing what we do which is helping businesses like yours… and we’re very good at it!